11/10/2023 0 Comments Backlink auditThey say that you should whip out an Excel spreadsheet and grade your content’s performance based on social media shares, bounce rate, comments, backlinks… and a million other factors. I’ve seen other posts out there about content audits that make evaluating content like rocket science. Specifically, you want to evaluate your content based on an objective metric: Now that you’ve either deleted, merged or redirected your worst-performing content, it’s time to work on what’s left. Step #2: Evaluate Content Based On Traffic The “right” option depends on the content.įor example, if you wrote a blog post about an event from 5 years ago, you might be better off just deleting it.īut if you have a post that’s solid overall but is a little thin, that’s a case where you might want to combine it with another piece of content. Merge multiple pieces of content together into one mega post.301 redirect the page to a similar page on your site.Combine it with another piece of content on your site.Then, once you’ve identified this content, you want to either: But as you go through the list you’ll probably find some content that brought in a handful of visitors over the last month.
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